E-Book Downloads One of the most powerful ways to publish your expertise is in e-books (or special reports, as some of them are called). Whether you're writing an e-book to sell or to give away, it's easy to create, fast to publish and cheap to distribute. With your Web site package, you can upload your e-books into the Document Library, and then make them available for download. You can even track how many people download an e-book. If you get the Web Site Value Pack as part of your Web site package, it includes the CD/book program Write Profitable E-Books, which teaches you how to create and publish e-books. Examples www.KenWarren.com.au Ken uses the shopping cart module to deliver a free special report. This way, instead of just giving a simple download link to the product, he gets to capture the site visitor's contact information as well. www.firststep.com.au Gihan Perera sells a bundle of e-books. Customers receive an automatic e-mail message with links for them to download each of the e-books. Why use our system? Create e-books in any format (we recommend PDF), so you can use different formats for different types of content. Create an unlimited number of e-books on different topics. Track the number of downloads, so you can measure how many people are downloading particular e-books. The Web site maintains a mailing list of people who download each e-book, so you can market to them as a group later. This mailing list can have automatic messages scheduled to go out, so that you automate the marketing process for the e-book readers.