Members Only Section Although most of your Web site is usually open to everybody, you can "hide" selected areas of the site behind passwords. Examples www.suemaree.com Sue-maree gives out a password to audiences during her keynote presentations, so they can log on to the Web site for additional resources. www.mattchurch.com Matt Church sells access to the password-protected area of his Web site. Why is this useful? Here are some of the benefits: Increase passive income: Your private area could be open to "members only", for a subscription fee. Add value to clients: You can give out passwords to clients, for access to additional material. For example, professional speakers can give out passwords to audiences for supplementary material after their presentation. Deliver private information: You can deliver client-specific information by uploading it to your Web site. Leverage your intellectual property: Instead of making everything public, you can make selected information private. Adminstrative support: When somebody books you, you can give them a password to download your contract material - such as terms and conditions, fee schedule, speaking introduction, and room layout instructions. Marketing value: When you meet somebody at a networking function, you could give them your business card and a password to download, say, an e-book from your Web site, so that they have a good reason to visit it. What's in our system? The software runs on our Web server, so there's nothing to install at your end except to add a password box to selected pages of your Web site You can have more than one password for the private area, so that you can increase perceived value to clients by giving them their own password. Different passwords can go to different pages, so that you can create client-specific material or different levels of access (e.g. Silver, Gold, Platinum) You can optionally collect demographic information - such as name and e-mail address - from people who use the password. How does it work? It's a simple three-step process: Create your private pages Put them on your Web site Add passwords leading to these pages.