Podcasting Break through the mass of e-mail, voice mail and junk mail with the power of podcasting - the Internet’s most powerful tool for creating strong, personal and lasting connections with your clients, prospects and colleagues. A high-value podcast delivered with style positions you as a credible authority, leading to higher sales conversion, stronger business relationships, and a clear competitive edge in a crowded market. How can you use a podcast? Podcasting has become very popular, but it's often misunderstood and misused. Think of a podcast as an audio newsletter. A printed newsletter is delivered to a physical mail box; an e-mail newsletter is delivered to an e-mail in-box; and a podcast is delivered to an iPod (That's an over-simplification, but it's good enough!) In other words, instead of writing a newsletter, you speak it, record it and send it directly to your listeners' iPods (and other audio players). What's in our system We don't provide a podcasting service ourself, but we do show you how to use the inexpensive Hipcast service; and, more importantly, we show you why you should be podcasting and how to make it work for you. You get a detailed e-book and audio program about podcasting, covering these topics: Why is Podcasting So Popular Now? Experience Podcasting For Yourself What are the Benefits of Podcasting? Podcasts vs E-Mail Newsletters Prepare Your Podcast Creating a Podcast - Step 1: Planning Creating a Podcast: Step 2 - Recording Creating a Podcast: Step 3 - Editing Creating a Podcast - Step 4: Publishing