Podcasting

Break through the mass of e-mail, voice mail and junk mail with the power of podcasting - the Internetís most powerful tool for creating strong, personal and lasting connections with your clients, prospects and colleagues. A high-value podcast delivered with style positions you as a credible authority, leading to higher sales conversion, stronger business relationships, and a clear competitive edge in a crowded market.

How can you use a podcast?

Podcasting has become very popular, but it's often misunderstood and misused. Think of a podcast as an audio newsletter. A printed newsletter is delivered to a physical mail box; an e-mail newsletter is delivered to an e-mail in-box; and a podcast is delivered to an iPod (That's an over-simplification, but it's good enough!) In other words, instead of writing a newsletter, you speak it, record it and send it directly to your listeners' iPods (and other audio players).

What's in our system

We don't provide a podcasting service ourself, but we do show you how to use the inexpensive Hipcast service; and, more importantly, we show you why you should be podcasting and how to make it work for you.

To help you get started, we provide you with two e-books:

  • Listen Up shows you how to record, edit and publish audio clips to your Web site.
  • Speak Your Mind takes this one step further and shows you how to create a podcast of these clips.


First Step Communications Pty Ltd
8 Windich Place, Leederville WA 6007, Australia
Help Desk / Support:
    E-mail
    Phone 02 8006 2481 within Australia, +61 2 8006 2481 from outside Australia
Sales:
    E-mail
    Phone 02 8005 5746 within Australia, +61 2 8005 5746 from outside Australia
www.firststep.com.au

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