Break through the mass of e-mail, voice mail and junk mail with the
power of podcasting - the Internetís most powerful tool for creating
strong, personal and lasting connections with your clients, prospects
and colleagues. A high-value podcast delivered with style positions you
as a credible authority, leading to higher sales conversion, stronger
business relationships, and a clear competitive edge in a crowded
How can you use a podcast?
Podcasting has become very popular, but it's often misunderstood and
misused. Think of a podcast as an audio newsletter. A printed newsletter
is delivered to a physical mail box; an e-mail newsletter is delivered
to an e-mail in-box; and a podcast is delivered to an iPod (That's an
over-simplification, but it's good enough!) In other words, instead of
writing a newsletter, you speak it, record it and send it directly to
your listeners' iPods (and other audio players).
What's in our system
We don't provide a podcasting service ourself, but we do show you how to
use the inexpensive Hipcast service; and, more importantly, we show you
why you should be podcasting and how to make it work for you.
To help you get started, we provide you with two e-books:
- Listen Up shows you how to record, edit and publish audio clips to your Web site.
- Speak Your Mind takes this one step further and shows you how to create a podcast of these clips.