Podcasting
Break through the mass of e-mail, voice mail and junk mail with the power of podcasting - the Internet’s most powerful tool for creating strong, personal and lasting connections with your clients, prospects and colleagues. A high-value podcast delivered with style positions you as a credible authority, leading to higher sales conversion, stronger business relationships, and a clear competitive edge in a crowded market.
How can you use a podcast?
Podcasting has become very popular, but it's often misunderstood and misused. Think of a podcast as an audio newsletter. A printed newsletter is delivered to a physical mail box; an e-mail newsletter is delivered to an e-mail in-box; and a podcast is delivered to an iPod (That's an over-simplification, but it's good enough!) In other words, instead of writing a newsletter, you speak it, record it and send it directly to your listeners' iPods (and other audio players).
What's in our system
We don't provide a podcasting service ourself, but we do show you how to use the inexpensive Hipcast service; and, more importantly, we show you why you should be podcasting and how to make it work for you.
You get a detailed e-book and audio program about podcasting, covering
these topics:
- Why is Podcasting So Popular Now?
- Experience Podcasting For Yourself
- What are the Benefits of Podcasting?
- Podcasts vs E-Mail Newsletters
- Prepare Your Podcast
- Creating a Podcast - Step 1: Planning
- Creating a Podcast: Step 2 - Recording
- Creating a Podcast: Step 3 - Editing
- Creating a Podcast - Step 4: Publishing
