Our Web Site Package

We design Web sites for "information experts" - including professional speakers, trainers, coaches, consultants, authors and service professionals. If you're an information expert, we've worked with people just like you for over 15 years.

Our full Web site package contains almost everything you would ever require in a Web site. It's been put together specifically for information experts to help you make money, add value and increase the cash flow of your speaking, training, consulting or coaching business.

If you have an existing Web site, the full package is probably not the best option for you. Find out more about our other options.

What's in it for you?

Our aim is to get you moving forward with a Web site ... fast! We build a site that is:

  • Flexible: You can change your Web site instantly, so that you can respond quickly to changing markets, topics and clients.
  • Professional: You get all the essential elements of a professional presence, so that you project a professional image to clients.
  • Expandable: Add any number of pages to your site as your business grows.
  • Powerful: You get many of the important features of bigger Web sites, such as an e-mail newsletter, password-protected areas, a document library, and more.
  • Reliable: We host your Web site with an established Web host, who has sophisticated tools for ensuring security and reliability.
  • Affordable: All for a relatively low price point, making it easy for you to get started.

What's in the package?

Some Web designers build your entire Web site, and require you to go to them for every possible change. At the other end of the scale, you can buy off-the-shelf Web design software (such as Microsoft FrontPage) that allow you to build your site yourself, but without any access to good design guidelines.

Our Web site package combines these two options, to give you a Web site that has been designed professionally, but also gives you the flexibility to update it yourself.

In brief:

  • We work closely with you initially to create a Web site plan and help you with the initial Web pages.
  • We give you "do it yourself" facilities for updating most components of the site yourself.
  • We give you access to additional resources to assist you in developing your site further.

Here's a more detailed list of what you get in the Web site package (Click on an item for more information - it will open in a new window) ...


Your own .com domain name
Establish your identity on the Internet with your own domain name.

Graphic design
Build a professional graphic design, using either our designer or yours.

Web pages

Unlimited Web pages
Start small, and expand your Web site as your business grows.

Insert photographs and other pictures
Include pictures on any page of your site.

Change pages at any time
Change your Web site at any time - from any Web browser!

Document library
Create a library of documents for Web site visitors to download.

Social media

Your blog
Add a blog to your Web site, so you can publish news, snippets, articles and other material regularly.

Audio clips and podcasting
Add audio clips to your site, and publish them regularly in a podcast (an audio newsletter).

Video clips
Add YouTube or other video clips to your Web site to make it more compelling.

Social media links
Add links to your social media sites (Twitter, Facebook, LinkedIn, and so on).

Resource centre

Password-protected areas
Increase value by providing protected areas for selected clients.

E-Book Downloads
Publish e-books and special reports.

Shopping cart
Sell products - physical, electronic or workshops - directly from the site.

Event bookings
Take registrations for free or paid events.

E-mail newsletters
Publish a regular e-mail newsletter.


Search facility
Make it easy for site visitors to find information.

Contacting you
Provide simple, direct instructions for contacting you.

Privacy policy
Publish a clear, concise privacy policy.

Search engine support
Increase your position in search engines.


We know that a Web site is not just about its features, but also the on-going support to make it easy to use. You can be assured that your Web site comes with high-quality support.


We include a one-hour webinar training session when we first launch your site, to help you become familiar with its features - particularly updating it yourself. We also make the webinar recording available to you for future reference.


On-Going Support
The third-party services provide support as part of their package. We also include three months' Help Desk assistance from Rae Stanton at Accurate Expressions, another Web design company who is familiar with the technology that runs your site. At the end of the three months, you can continue with their Help Desk service at $55 per month, or use Rae's other support services.

Membership Site
You get three months complimentary access to our membership site, the eGurus Community, for on-going educational material to help you get the most out of your Web site. At the end of the three months, you can continue your membership if you wish, for $55/month.


Web hosting
Our Web host Squarespace provides reliable Web hosting and a content management system, with modern Web servers and a professional data centre.

Visitor Statistics
We'll install Google Analytics for you on the site, so you can see how many people have been visiting the site, where they come from, and what pages they visit.

What is your investment?

Our package has these components:

Consultation, plan and management

We have an initial telephone consultation to discuss your requirements, develop a plan to create the site, and then manage the process of developing the Web site.

Fee: $3,200 plus GST

Graphic design

We offer three options for your graphic design (Find out more here).

  • Option 1 (Using our in-house graphic designer): $1,600 plus GST
  • Option 2 (Using your own designer): No fee
  • Option 3 (Simple template): No fee

Site content

You have the ability to upload pages yourself. However, you might prefer for us to create some pages initially.

Fee: There's no charge if you upload the pages yourself. For pages you'd like us to upload for you, this depends on the pages themselves - some are easy, others are more difficult. So we quote you on this after you write them and provide them to us. A typical fee might be $90 plus GST per page.

We can also put you in touch with a professional copywriter, if you'd like some help with the words on the pages.

Third-Party Fees

We use a suite of third-party services to host and manage your Web site. The first two are required; the others are optional.

  • Domain name ($20-50 per year)
  • Squarespace.com (US$8/month for 20 pages, or US$16/month unlimited pages): Web hosting and content management system
  • PayPal (No set-up fee, about 2-3% commission per transaction): Credit card payments and shopping cart
  • MailChimp (free for up to 2,000 subscribers; then paid starting from US$30/month): E-mail newsletter and mailing list management
  • Hipcast (US$5/month): Audio clips and podcasting
  • Eventbrite (per-transaction fee): Event bookings
  • Google Analytics (no charge): Web site statistics

Typical Packages

Our goal is to make this package as flexible as possible. You can adjust the package to match your budget, available time and focus. Here are some typical options.

(Note: These are the development fees for the site, so they don't include the third-party on-going fees listed above)

The development fee is paid in two parts: 70% at the start of the project, and the remaining 30% prior to site launch.

Full Web site

  • Consultation, plan and management: $3,200 + GST
  • Graphic design: $1,600 + GST
  • Site content (10 pages): $900 + GST
  • TOTAL: $5,700

Full Web site, you load the content

  • Consultation, plan and management: $3,200 + GST
  • Graphic design: $1,600 + GST
  • Site content: none (do it all yourself)
  • TOTAL: $4,800

Full Web site, using your own designer

  • Consultation, plan and management: $3,200 + GST
  • Graphic design: none (use your own designer)
  • Site content (10 pages): $900 + GST
  • TOTAL: $4,100

Starter package

  • Consultation, plan and management: $3,200 + GST
  • Graphic design: none (use a Squarespace standard template)
  • Site content: none (do it all yourself)
  • TOTAL: $3,200

How do you get started?

To get started with our Web site package, phone First Step on (02) 8005 5746 or e-mail .

If you'd like to know more about the steps in developing your site, read more about the typical process.

First Step Communications Pty Ltd
8 Windich Place, Leederville WA 6007, Australia
Help Desk / Support:
    Phone 02 8006 2481 within Australia, +61 2 8006 2481 from outside Australia
    Phone 02 8005 5746 within Australia, +61 2 8005 5746 from outside Australia

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